Digital Marketing & Technology Insights

For many years at Appius we’ve promoted the benefits of web accessibility to our clients. Whether it be a public service required by law to meet the...

In this fast-paced digital landscape, getting more from your chosen Experience Platform or Content Management System (CMS) is crucial to stay ahead...

In today's digital age, a website is often the first point of contact between a business and its audience. It serves as a virtual storefront, a...

User data privacy is a minefield amidst the ever-changing digital landscape. General Data Protection Regulation’s (GDPR) introduction in 2018 forced...

Appius were delighted to be invited by Progress Sitefinity to join the EMEA Sitefinity Partners Roundtable in Sofia, Bulgaria.

Artificial intelligence (AI) is on everyone’s lips. It may not be a new concept - AI first came into existence in the 1950s - but it has exploded...

Chief Marketing Officers (CMOs) have endured a difficult few years. The pandemic forced strategies and messaging frameworks to be ripped up. Digital...

The search for the best-in-class recipe to build consumer relationships never stops.

The current difficult economic climate is driving businesses from across all sectors to diversify their revenue streams. And whilst releasing new...

You may have heard back in October 2022, that Looker Studio has replaced the well-known Google Data Studio product.

Appius have been awarded Optimizely’s new Experimentation accreditation, building on our long-standing Optimizely partnership.

As a tester there is a lot to check on the pages that you are looking at. Not only does the site have to match designs, it needs to function...

As a woman who took a 10-year break from the IT industry, I was feeling lost and unsure about my career prospects. However, Appius came into my life...

Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...

Four years have passed since we last had an update to the W3C’s Web Content Accessibility Guidelines. Now, within the next few weeks, we are on the...

The pandemic has been a catalyst for change in the business world. Inefficient working patterns, siloed teams and slow digital operations were all...

In January 1996, Bill Gates published an essay titled “Content is King” on Microsoft’s main website.

How can financial service brands optimise analytics and insights?

Gone are the days of simply hooking Google Analytics to your website or ecommerce shop. Equally no longer may you infer consent from the users...

I thought you might be interested in reading our online case study about how we helped Capita Travel & Events to take their digital strategy...

What is tag management? Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case...

Appius had the opportunity to work with Hoya Vision to come up with a new self service portal for their Eye Care Professional clients. Helping with...

At Appius we've done a lot of work to get conversion improvements using Sitecore split testing for some really powerful results. If you have Sitecore...

Appius are pleased to announce that we are now FSQS registered. This status, managed by Hellios, means we are a trusted digital supplier for a wide...

Using your digital channel and Sitecore solution effectively is perhaps even more important than ever. So today I am sharing the Appius Sitecore...

It’s a common problem for organisations who have invested in Sitecore that they have not been able to start to use the exciting personalisation...

The main goal of user experience (UX) is to improve the experience users will have while using your products or services. As a digital agency, here...

Exciting news - Teachers Building Society has won the 2019 'What Mortgage' Best Lender Website Award. Here at Appius, we are honoured to have played...

Personalisation is so much more than just ensuring your direct mail or email blast has the prospects name on it, or just sending a mailer out to all...

Our reflections on the practicalities of working with large organisation in-house teams & group level suppliers, and how to best utilise...