BigData LDN (London) September 2024 - Our Top Ten Takeaways
October, 1 2024
Appius attended BigDataLDN 2024 two weeks ago and we bring you our key takeaways from the UK's biggest Data Community and data technology event. ...
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Why you should get a head-start on the 2024 post 3rd party cookie landscape
December, 15 2023
User data privacy is a minefield amidst the ever-changing digital landscape. General Data Protection Regulation’s (GDPR) introduction in 2018 forced...
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Cookie consent - maximise analytics retention and compliance
January, 19 2022
Gone are the days of simply hooking Google Analytics to your website or ecommerce shop. Equally no longer may you infer consent from the users...
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Optimise Tag Management - It's time to use the 'push' not 'pull'!
August, 31 2021
What is tag management? Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case...
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