What to do about Google's Search Generative Experience (SGE)
July, 26 2024 Stuart Lane

The landscape of online search is undergoing a revolutionary transformation with the introduction of Google's Search Generative Experience (SGE)....

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The Pitfalls of Operating Without a Customer Data Platform (CDP)
July, 1 2024 Stuart Lane

In today’s hyper-competitive market, businesses need a deep understanding of their customers to maintain a competitive edge. A Customer Data...

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SEO Brighton April 2024 - Our Top Ten Takeaways
May, 3 2024 Stuart Lane

Appius attended SEO Brighton April 2024 last week and we bring you our key takeaways from the the world's biggest SEO event. Read on to check...

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Do you need to Get More or Get Off?: Unleashing the Full Potential of Sitecore
January, 25 2024 Stuart Lane

In this fast-paced digital landscape, getting more from your chosen Experience Platform or Content Management System (CMS) is crucial to stay ahead...

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Why you should get a head-start on the 2024 post 3rd party cookie landscape
December, 15 2023 Harry Ingram

User data privacy is a minefield amidst the ever-changing digital landscape. General Data Protection Regulation’s (GDPR) introduction in 2018 forced...

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Our key takeaways from the Sitefinity Partner EMEA Round Table
November, 24 2023 Carrie Dyer

Appius were delighted to be invited by Progress Sitefinity to join the EMEA Sitefinity Partners Roundtable in Sofia, Bulgaria.

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Appius’ guide to the risks and rewards of AI in your digital strategy
October, 23 2023 Stuart Lane

Artificial intelligence (AI) is on everyone’s lips. It may not be a new concept - AI first came into existence in the 1950s - but it has exploded...

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Appius’ guide to unlocking premium digital results with reduced spend
September, 28 2023 Stuart Lane

Chief Marketing Officers (CMOs) have endured a difficult few years. The pandemic forced strategies and messaging frameworks to be ripped up. Digital...

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Single Customer View: a competitive advantage or a company drain?
September, 19 2023 Stuart Lane

The search for the best-in-class recipe to build consumer relationships never stops.

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What’s new in WCAG 2.2?
April, 27 2023 Phil Hazelton

Four years have passed since we last had an update to the W3C’s Web Content Accessibility Guidelines. Now, within the next few weeks, we are on the...

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How B2B portals augment operations for brands
April, 6 2023 Sarah Woolven

The pandemic has been a catalyst for change in the business world. Inefficient working patterns, siloed teams and slow digital operations were all...

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Content, Crowns and Customer Life Cycles: How can Professional Services brands measure the impact of their thought leadership?
February, 16 2023 Sarah Woolven

In January 1996, Bill Gates published an essay titled “Content is King” on Microsoft’s main website.

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