Do you need to Get More or Get Off?: Unleashing the Full Potential of Sitecore
January, 25 2024 Sarah Woolven

In this fast-paced digital landscape, getting more from your chosen Experience Platform or Content Management System (CMS) is crucial to stay ahead...

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Why you should get a head-start on the 2024 post 3rd party cookie landscape
December, 15 2023 Harry Ingram

User data privacy is a minefield amidst the ever-changing digital landscape. General Data Protection Regulation’s (GDPR) introduction in 2018 forced...

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Appius’ guide to the risks and rewards of AI in your digital strategy
October, 23 2023 Stuart Lane

Artificial intelligence (AI) is on everyone’s lips. It may not be a new concept - AI first came into existence in the 1950s - but it has exploded...

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Appius’ guide to unlocking premium digital results with reduced spend
September, 28 2023 Stuart Lane

Chief Marketing Officers (CMOs) have endured a difficult few years. The pandemic forced strategies and messaging frameworks to be ripped up. Digital...

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Single Customer View: a competitive advantage or a company drain?
September, 19 2023 Stuart Lane

The search for the best-in-class recipe to build consumer relationships never stops.

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Google Optimize is shutting down in September 2023: we review the alternatives
May, 26 2023 Toby Adams

Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...

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Content, Crowns and Customer Life Cycles: How can Professional Services brands measure the impact of their thought leadership?
February, 16 2023 Sarah Woolven

In January 1996, Bill Gates published an essay titled “Content is King” on Microsoft’s main website.

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Cookie consent - maximise analytics retention and compliance
January, 19 2022 Jonathan Caines

Gone are the days of simply hooking Google Analytics to your website or ecommerce shop. Equally no longer may you infer consent from the users...

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Optimise Tag Management - It's time to use the 'push' not 'pull'!
August, 31 2021 Jonathan Caines

What is tag management? Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case...

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