- dramatically increased website sales lead volumes
- full adoption of the new travel portal by the customer base
- delivery of innovative 'smart travel' behavioural change proposition
The main goal of user experience (UX) is to improve the experience users will have while using your products or services. As a digital agency, here at Appius we are constantly trying to create a great user experience and help our clients achieve their goals. So through recent experience and observations, in this blog post we shed light on some of the common mistakes made in the implementation of UX strategies.