Digital Marketing & Technology Insights

In today’s hyper-competitive market, businesses need a deep understanding of their customers to maintain a competitive edge. A Customer Data...

For many years at Appius we’ve promoted the benefits of web accessibility to our clients. Whether it be a public service required by law to meet the...

User data privacy is a minefield amidst the ever-changing digital landscape. General Data Protection Regulation’s (GDPR) introduction in 2018 forced...

Appius were delighted to be invited by Progress Sitefinity to join the EMEA Sitefinity Partners Roundtable in Sofia, Bulgaria.

Artificial intelligence (AI) is on everyone’s lips. It may not be a new concept - AI first came into existence in the 1950s - but it has exploded...

Chief Marketing Officers (CMOs) have endured a difficult few years. The pandemic forced strategies and messaging frameworks to be ripped up. Digital...

Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...

Four years have passed since we last had an update to the W3C’s Web Content Accessibility Guidelines. Now, within the next few weeks, we are on the...

I thought you might be interested in reading our online case study about how we helped Capita Travel & Events to take their digital strategy...

The main goal of user experience (UX) is to improve the experience users will have while using your products or services. As a digital agency, here...