Transforming Digital Experiences

Digital Marketing & Technology Insights

Find out how Appius took Capita’s digital strategy to the next level

[fa icon="calendar'] 26/10/21 11:05 / by Stuart Lane posted in Episerver, User Experience, Case Study, Portals

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I thought you might be interested in reading our   online case study  about how we helped   Capita Travel & Events  to take their digital strategy to the next level in the areas of marketing and portal service provision to UK corporates via new website builds in Optimizely (formally Episerver).
 
Some of the year 1 stand out results are:
  • dramatically increased website sales lead volumes
  • full adoption of the new travel portal by the customer base
  • delivery of innovative 'smart travel' behavioural change proposition

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10 things that companies are getting wrong in their user experience (UX) strategy

[fa icon="calendar'] 05/02/20 15:20 / by Stuart Lane posted in User Experience

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The main goal of user experience (UX) is to improve the experience users will have while using your products or services. As a digital agency, here at Appius we are constantly trying to create a great user experience and help our clients achieve their goals. So through recent experience and observations, in this blog post we shed light on some of the common mistakes made in the implementation of UX strategies. 

 

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