Digital Marketing & Technology Insights

The current difficult economic climate is driving businesses from across all sectors to diversify their revenue streams. And whilst releasing new...

You may have heard back in October 2022, that Looker Studio has replaced the well-known Google Data Studio product.

Appius have been awarded Optimizely’s new Experimentation accreditation, building on our long-standing Optimizely partnership.

As a woman who took a 10-year break from the IT industry, I was feeling lost and unsure about my career prospects. However, Appius came into my life...

In January 1996, Bill Gates published an essay titled “Content is King” on Microsoft’s main website.

Personalisation is so much more than just ensuring your direct mail or email blast has the prospects name on it, or just sending a mailer out to all...