Digital Marketing & Technology Insights
Appius achieve Optimizely’s new Experimentation Accreditation
July, 13 2023
Sarah Woolven
Appius have been awarded Optimizely’s new Experimentation accreditation, building on our long-standing Optimizely partnership.
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Returning to work – a personal account of my return at Appius
June, 28 2023
Nithiya Srinivasan
As a woman who took a 10-year break from the IT industry, I was feeling lost and unsure about my career prospects. However, Appius came into my life...
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Content & Crowns - Thought Leadership Metrics for Professional Brands
February, 16 2023
Sarah Woolven
In January 1996, Bill Gates published an essay titled “Content is King” on Microsoft’s main website.
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B2B and Professional Services: make the most out of personalisation
May, 31 2017
Stuart Lane
Personalisation is so much more than just ensuring your direct mail or email blast has the prospects name on it, or just sending a mailer out to all...
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