At Appius we've done a lot of work to get conversion improvements using Sitecore split testing, and using this optimisation tool we have achieved some really powerful results. If you have Sitecore then this feature is available to you but if you haven't used it, then here are a few tips to consider. Even if you have used the feature then this might serve as a little checklist for you, and you might just be nodding along in a few places!
Using your digital channel and Sitecore solution effectively is perhaps even more important than ever. So today I am sharing
the Appius Sitecore Case Study, prepared by our Digital Results Team, that I think you might find interesting. This
is about how we helped
Aon Insurance
to deliver more and champion a digital first approach in the organisation by:
- on-boarding their bespoke quote and buy engine
- providing ongoing web development support
- allowing them to fully outsource their Sitecore and .Net development
- redesigning and re-launching their UK Aon Insurance web presence
It’s a common problem for organisations who have invested in Sitecore that they have not been able to start to use the exciting personalisation features that come with the solution. Here at Appius we have spoken with plenty of them. Here's a simple 4 step process that will help you to develop your first Sitecore personalisation pilot, with tips on how to make sure it can be immediately implemented and measured.
Personalisation. Marketeers have always understood the importance of it when engaging with target users and existing customers.