Digital Marketing & Technology Insights
How B2B portals augment operations for brands
April, 6 2023
Sarah Woolven
The pandemic has been a catalyst for change in the business world. Inefficient working patterns, siloed teams and slow digital operations were all...
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Sitecore Split Testing - Our 10 Top Tips for getting the most from this feature
December, 7 2020
Stuart Lane
At Appius we've done a lot of work to get conversion improvements using Sitecore split testing for some really powerful results. If you have...
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Onboarding, upgrading, redesigning a Sitecore solution - Aon Insurance example
May, 7 2020
Stuart Lane
Using your digital channel and Sitecore solution effectively is perhaps even more important than ever. So today I am sharing the Appius Sitecore...
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Sitecore capabilities? Split testing, personalisation and much more!
February, 25 2020
Stuart Lane
It’s a common problem for organisations who have invested in Sitecore that they have not been able to start to use the exciting personalisation...
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B2B and Professional Services: make the most out of personalisation
May, 31 2017
Stuart Lane
Personalisation is so much more than just ensuring your direct mail or email blast has the prospects name on it, or just sending a mailer out to all...
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