Digital Marketing , Case Study , Optimizely

Appius achieve Optimizely’s new Experimentation Accreditation

Author: Sarah Woolven
July 13, 2023

Appius have been awarded Optimizely’s new Experimentation accreditation, building on our long-standing Optimizely partnership.


Appius have been designing and delivering optimisation and experimentation strategies for our customers for over a decade, leveraging multi-variant testing, audience segmentation and personalisation as standard to our user centred design and campaign approach to achieved improved results.


Sarah Woolven Digital Results Director of Appius said “With the Google Optimize sunsetting deadline of September rapidly approaching it is essential that digital marketeers are aware of technologies such as Optimizely and their experimentation capability to ensure that they retain their competitive advantage. Optimizely have been named as an official replacement to Google Optimize which is great news for our customers and we are proud to be recognised for our capability and extensive work in this space.


Hampus Persson – Vice President, Partner Sales EMEA & APC said: 


“We are thrilled that our esteemed long-term partner, Appius, has successfully obtained our new Experimentation accreditation. This achievement is a testament to their unwavering dedication to Optimizely, and we eagerly anticipate collaborating with them to explore the exciting capabilities it brings to their valued customers.”


If you are looking for support to migrate your current experimentation activity, or want some tips on how to get started please get in touch with Sarah Woolven ( and have an informal conversation with one of our Experimentation Strategists.




About Author
Sarah Woolven
Sarah Woolven

Digital Results Director at Appius


Appius have spent over 20 years transforming digital experiences across multiple sectors.