Gone are the days of simply hooking Google Analytics to your website or ecommerce shop. Equally no longer may you infer consent from the users continued use of your website. 

What is tag management?

Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case to educate your development team on its purpose, use and implementation.

Personalisation. Marketeers have always understood the importance of it when engaging with target users and existing customers.