Gone are the days of simply hooking Google Analytics to your website or ecommerce shop. Equally no longer may you infer consent from the users continued use of your website.
Cookie consent - maximise analytics retention and compliance
[fa icon="calendar'] 19/01/22 08:52 / by Jonathan Caines posted in Marketing Automation, Optimisation, Tag Management, Cookie Consent
Tag Management - It's time to 'push' not 'pull'!
[fa icon="calendar'] 31/08/21 17:15 / by Jonathan Caines posted in Marketing Automation, Optimisation, Tag Management
What is tag management?
Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case to educate your development team on its purpose, use and implementation.
B2B and Professional Services: make the most out of personalisation
[fa icon="calendar'] 31/05/17 11:52 / by Becky Willis posted in Digital Marketing, Marketing Automation, Sitecore
Personalisation. Marketeers have always understood the importance of it when engaging with target users and existing customers.