We're excited to announce a strategic partnership with Passle, a thought leadership production software provider aimed at the professional services sector. Following a successful enterprise-level integration for Bird & Bird, Appius and Passle have formed an official partnership to create an opportunity to work more collaboratively in the professional services space.
This partnership is designed to combine our experience and expertise with CMS integration projects, with Passle’s powerful content tools, empowering large organisations to deliver simple, scalable & effective thought leadership programs.
The integration between Bird & Bird’s Sitecore CMS and Passle’s platform highlights a successful project that streamlined content creation, distribution, and boosted engagement. By other businesses leveraging Passle’s innovative features, they can maximise their digital presence, enhance thought leadership, and foster deeper relationships with clients and prospects just like what Bird & Bird have achieved.
Sarah Woolven, Digital Results Director of Appius, commented: “As an agency that works with a number of market leading CMS’ solutions, having a platform agnostic, flexible content production option specifically designed to support large scale thought leadership is a brilliant addition to our marketing technology toolkit. The fit between the Passle platform offering and the needs of many of our global customers is fantastic and we are already seeing some very positive results.”
Charles Cousins, Vice-President of Sales at Passle, said: "Bird and Bird bring world class expertise to their clients and prospects,it's so important to be able to demonstrate that expertise and using thought leadership as a core part of their digital strategy is the perfect way to do that. We're excited that Passle will be providing the ideal platform to help the lawyers at Bird & Bird easily create and share content, with integrated reporting to give them valuable insights on what’s working.
The team at Appius did an amazing job seamlessly integrating Passle into the Bird and Bird website. We’re excited to see how Bird & Bird will continue to grow their online presence in a way that’s authentic, scalable and built around demonstrating that world class expertise that their clients come to them for."
With a shared commitment to excellence, Appius and Passle aim to provide professional services firms with the tools and expertise needed to achieve their marketing objectives.
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