Opticon Key Takeaways

1.NetSpring Acquisition: A Single Customer View 

Optimizely announced that it has acquired NetSpring, which will boost its analytics capabilities. This means that clients can now use the large amounts of data stored in their warehouses to gain useful insights without changing the original data. At first, this new feature will improve Web Experimentation, helping marketers understand the results of their experiments better. We look forward to seeing how this acquisition will enhance the Optimizely Data Platform (ODP) in the future. 

 

2. Edge Delivery: Solving the ‘Flicker’ Problem 

Optimizely introduced a new feature called ‘Edge Delivery’ to tackle the common issue of “flicker” in web experimentation. This is when users see old content for a moment before the new experimental content loads. With Edge Delivery, the processing happens on the Content Delivery Network (CDN) instead of on users' browsers. This change helps eliminate flickering and keeps website performance high. We can’t wait to try the beta version of this solution! 

 

3. Opal’s AI Improvement: Contextual Insights 

Optimizely is upgrading its AI tool, Opal, with a feature called Retrieval Augmented Generation (RAG). This feature uses a lot of first-party data to provide relevant and helpful insights. With this improvement, Opal will move beyond simple suggestions and become a useful assistant for marketers, helping them automate repetitive tasks more effectively. 

4. Launch of the AI Playbook: A Guide for Marketers 

To help marketers deal with the fast-changing AI landscape, Optimizely has released a free AI Playbook. This resource offers practical strategies for using AI in daily marketing tasks, helping professionals make the most of AI technology. 

 

Check out the AI Playbook: Your Guide to Effective AI in Marketing. 

 5. CMS 13 and Visual Builder: A New Way to Manage Content 

 

CMS 13 is expected to launch next year and will include important features from its SaaS version, including the Visual Builder. This tool aims to make content creation and management easier with a more user-friendly interface. However, existing PaaS customers should prepare for some planning and development work to implement this feature properly. 

There are also discussions about integrating personalisation fully into the Visual Builder as a standalone feature, which we will see developed after the new version is released. 

6.  Standalone Personalisation Product: Enhancing User Experience

Optimizely is taking personalisation to the next level by introducing a new standalone product. While personalisation has been part of offerings like CMS and Commerce Connect, this new product will allow for even more customisation of user experiences. We are excited to see these new features launching in Q4 2024. 

 

Learn more about Optimizely’s new personalisation offerings here. 

 

Appius are a technology partner of Optimizely. See how we helped the likes of MAYBOURNE HOTEL GROUP achieve an average of 62% increase in website visits YOY, and took CAPITA's digital strategy to the next level with a bespoke website and portal.

 

Alternatively, if you have a project in mind and would like to speak to someone in the team - feel free to reach out to us using our contact form.