New Optimizely Self Service Portal created by Appius for Hoya Vision

Stuart Lane has been working in digital since 1998 starting up home shopping at Sainsburys then working agency side leading global user centred design projects for global clients like Vodafone. He has been Head of Experience and Engagement at Appius since 2004.
In this role he leads the company’s expertise and delivery of ux, creative, SEO and digital marketing, analytics and user centred design. He also leads the company strategy on the use of split testing and personalisation tools, as well as data and AI with the support of two data scientists in his team. He is excited to be bringing data to bear for insight and to create AI driven experiences that really embody the essence of your organisation, brand, products and services in your digital channels.
With over 20 years of experience in the industry and having personally conducted over 500 interviews with real users of websites, portals and apps, Stuart’s journey has been marked by a deep passion for making digital marketing and experiences really work and evolve for the website users. He can combine your objectives with answers to the needs and problems of your target audience, and with his team of experts can provide an important ingredient to the success of your digital product strategy.