Digital Marketing & Technology Insights
Opticon Key Takeaways
October, 4 2024
Carrie Dyer
Opticon London 2024 introduced several exciting announcements from Optimizely, showing their commitment to giving businesses and marketers advanced...
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The Importance of Keeping Your Website CMS Version up to Date
January, 12 2024
Matt Maclean
In today's digital age, a website is often the first point of contact between a business and its audience. It serves as a virtual storefront, a...
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Appius achieve Optimizely’s new Experimentation Accreditation
July, 13 2023
Sarah Woolven
Appius have been awarded Optimizely’s new Experimentation accreditation, building on our long-standing Optimizely partnership.
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Google Optimize is shutting down in September 2023: we review the alternatives
May, 26 2023
Toby Adams
Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...
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How B2B portals augment operations for brands
April, 6 2023
Sarah Woolven
The pandemic has been a catalyst for change in the business world. Inefficient working patterns, siloed teams and slow digital operations were all...
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