Episerver , User Experience , Case Study , Portals

Find out how Appius took Capita’s digital strategy to the next level

Author: Stuart Lane
October 26, 2021
I thought you might be interested in reading our online case study about how we helped Capita Travel & Events to take their digital strategy to the next level in the areas of marketing and portal service provision to UK corporates via new website builds in Optimizely (formally Episerver).
Some of the year 1 stand out results are:
  • dramatically increased website sales lead volumes
  • full adoption of the new travel portal by the customer base
  • delivery of innovative 'smart travel' behavioural change proposition



So how did Appius and Optimizely (formally Episerver) achieve this?

Capita Travel & Events, a division of the 73000+ employee Capita Group had a successful travel booking portal solution, but were struggling for full adoption and needed to incorporate a new User Experience in line with their innovative ‘smarter travel’ model.

At the same time the company needed a new marketing website to leverage a new responsive delivery of their ‘angled’ brand with parallax effects, whilst retaining full content manageability.
Appius successfully delivered the solutions via new website builds in Optimizely (formally Episerver) 9.2, with the marketing site hosted in Azure on the Optimizely (formally Episerver) DXC. Our user experience work on the new portal was prototyped, tested and iterated with varied Capita clients as well as the implementation managers who would configure for each customer.

What our client had to say about Appius…

“Capita have worked with Appius on the design and development of our integral travel and events booking portal. Appius have demonstrated excellent technical knowledge of the Episerver environment and the ability to integrate this successfully with a number of internal and external data feeds. They have worked closely to collaborate with our internal development team and have always gone the extra mile to deliver releases on time around key events and commitments. The UI was developed by the Appius team informed by their user testing process and has been well received by our customers and at a recent industry event. We are looking forward to working with Appius on the next phase of improvements."
- Sarah Humble – Product Manager – Capita Travel and Events

Read the full case study on our website, which includes more information about our approach and a diagram of the technical architecture we put in place.

Alternatively, get in touch with us by calling 01202 553722 or contact us on our website. if you would like to find out more, or would like to discuss any aspects of your digital strategy.



About Author
Stuart Lane
Stuart Lane

Managing Director, Head of Experience & Engagement at Appius


Appius have spent over 20 years transforming digital experiences across multiple sectors.