Appius’ guide to the risks and rewards of AI in your digital strategy
October, 23 2023 Stuart Lane

Artificial intelligence (AI) is on everyone’s lips. It may not be a new concept - AI first came into existence in the 1950s - but it has exploded...

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Appius’ guide to unlocking premium digital results with reduced spend
September, 28 2023 Stuart Lane

Chief Marketing Officers (CMOs) have endured a difficult few years. The pandemic forced strategies and messaging frameworks to be ripped up. Digital...

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Single Customer View: a competitive advantage or a company drain?
September, 19 2023 Stuart Lane

The search for the best-in-class recipe to build consumer relationships never stops.

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Five analytics challenges for Financial Services brands - and how to overcome them
January, 31 2023 Stuart Lane

How can financial service brands optimise analytics and insights?

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Find out how Appius took Capita’s digital strategy to the next level
October, 26 2021 Stuart Lane

I thought you might be interested in reading our online case study about how we helped Capita Travel & Events to take their digital strategy...

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New Optimizely Self Service Portal created by Appius for Hoya Vision
March, 1 2021 Stuart Lane

Appius had the opportunity to work with Hoya Vision to come up with a new self service portal for their Eye Care Professional clients. Helping with...

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Sitecore Split Testing - Our 10 Top Tips for getting the most from this feature
December, 7 2020 Stuart Lane

At Appius we've done a lot of work to get conversion improvements using Sitecore split testing for some really powerful results. If you have Sitecore...

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Appius now Hellios FSQS certified as a finance sector digital supplier
September, 22 2020 Stuart Lane

Appius are pleased to announce that we are now FSQS registered. This status, managed by Hellios, means we are a trusted digital supplier for a wide...

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Onboarding, upgrading, redesigning a Sitecore solution - Aon Insurance example
May, 7 2020 Stuart Lane

Using your digital channel and Sitecore solution effectively is perhaps even more important than ever. So today I am sharing the Appius Sitecore...

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Sitecore capabilities? Split testing, personalisation and much more!
February, 25 2020 Stuart Lane

It’s a common problem for organisations who have invested in Sitecore that they have not been able to start to use the exciting personalisation...

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10 things companies are getting wrong in their user experience (UX) strategy
February, 5 2020 Stuart Lane

The main goal of user experience (UX) is to improve the experience users will have while using your products or services. As a digital agency, here...

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B2B and Professional Services: make the most out of personalisation
May, 31 2017 Stuart Lane

Personalisation is so much more than just ensuring your direct mail or email blast has the prospects name on it, or just sending a mailer out to all...

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