BigData LDN (London) September 2024 - Our Top Ten Takeaways
October, 1 2024
Appius attended BigDataLDN 2024 two weeks ago and we bring you our key takeaways from the UK's biggest Data Community and data technology event. ...
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Single Customer View: a competitive advantage or a company drain?
September, 19 2023
The search for the best-in-class recipe to build consumer relationships never stops.
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Looker Studio: calling all marketers, digital heads and brand managers
July, 19 2023
You may have heard back in October 2022, that Looker Studio has replaced the well-known Google Data Studio product.
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Five analytics challenges for Financial Services brands - and how to overcome them
January, 31 2023
How can financial service brands optimise analytics and insights?
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Optimise Tag Management - It's time to use the 'push' not 'pull'!
August, 31 2021
What is tag management? Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case...
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