Digital Marketing & Technology Insights

As a woman who took a 10-year break from the IT industry, I was feeling lost and unsure about my career prospects. However, Appius came into my life...

Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...

Four years have passed since we last had an update to the W3C’s Web Content Accessibility Guidelines. Now, within the next few weeks, we are on the...

The pandemic has been a catalyst for change in the business world. Inefficient working patterns, siloed teams and slow digital operations were all...

In January 1996, Bill Gates published an essay titled “Content is King” on Microsoft’s main website.

How can financial service brands optimise analytics and insights?

Gone are the days of simply hooking Google Analytics to your website or ecommerce shop. Equally no longer may you infer consent from the users...

I thought you might be interested in reading our online case study about how we helped Capita Travel & Events to take their digital strategy...

What is tag management? Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case...

Appius had the opportunity to work with Hoya Vision to come up with a new self service portal for their Eye Care Professional clients. Helping with...

At Appius we've done a lot of work to get conversion improvements using Sitecore split testing for some really powerful results. If you have Sitecore...

Appius are pleased to announce that we are now FSQS registered. This status, managed by Hellios, means we are a trusted digital supplier for a wide...