Digital Marketing & Technology Insights

Artificial intelligence (AI) is on everyone’s lips. It may not be a new concept - AI first came into existence in the 1950s - but it has exploded...

Chief Marketing Officers (CMOs) have endured a difficult few years. The pandemic forced strategies and messaging frameworks to be ripped up. Digital...

The search for the best-in-class recipe to build consumer relationships never stops.

The current difficult economic climate is driving businesses from across all sectors to diversify their revenue streams. And whilst releasing new...

You may have heard back in October 2022, that Looker Studio has replaced the well-known Google Data Studio product.

Appius have been awarded Optimizely’s new Experimentation accreditation, building on our long-standing Optimizely partnership.

As a tester there is a lot to check on the pages that you are looking at. Not only does the site have to match designs, it needs to function...

As a woman who took a 10-year break from the IT industry, I was feeling lost and unsure about my career prospects. However, Appius came into my life...

Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...

Four years have passed since we last had an update to the W3C’s Web Content Accessibility Guidelines. Now, within the next few weeks, we are on the...

The pandemic has been a catalyst for change in the business world. Inefficient working patterns, siloed teams and slow digital operations were all...

In January 1996, Bill Gates published an essay titled “Content is King” on Microsoft’s main website.