Appius’ guide to unlocking premium digital results with reduced spend
September, 28 2023 Stuart Lane

Chief Marketing Officers (CMOs) have endured a difficult few years. The pandemic forced strategies and messaging frameworks to be ripped up. Digital...

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Single Customer View: a competitive advantage or a company drain?
September, 19 2023 Stuart Lane

The search for the best-in-class recipe to build consumer relationships never stops.

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Embedded Finance and Insurance : 5 Things You Need To Consider In Your Approach
August, 30 2023 Sarah Woolven

The current difficult economic climate is driving businesses from across all sectors to diversify their revenue streams. And whilst releasing new...

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Looker Studio: calling all marketers, digital heads and brand managers
July, 19 2023 Carrie Dyer

You may have heard back in October 2022, that Looker Studio has replaced the well-known Google Data Studio product.

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Appius achieve Optimizely’s new Experimentation Accreditation
July, 13 2023 Sarah Woolven

Appius have been awarded Optimizely’s new Experimentation accreditation, building on our long-standing Optimizely partnership.

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10 Useful Chrome Extensions to help QA your website
July, 5 2023 Michael Gorman

As a tester there is a lot to check on the pages that you are looking at. Not only does the site have to match designs, it needs to function...

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Returning to work – a personal account of my return at Appius
June, 28 2023 Nithiya Srinivasan

As a woman who took a 10-year break from the IT industry, I was feeling lost and unsure about my career prospects. However, Appius came into my life...

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Google Optimize is shutting down in September 2023: we review the alternatives
May, 26 2023 Toby Adams

Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...

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What’s new in WCAG 2.2?
April, 27 2023 Phil Hazelton

Four years have passed since we last had an update to the W3C’s Web Content Accessibility Guidelines. Now, within the next few weeks, we are on the...

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How B2B portals augment operations for brands
April, 6 2023 Sarah Woolven

The pandemic has been a catalyst for change in the business world. Inefficient working patterns, siloed teams and slow digital operations were all...

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Content, Crowns and Customer Life Cycles: How can Professional Services brands measure the impact of their thought leadership?
February, 16 2023 Sarah Woolven

In January 1996, Bill Gates published an essay titled “Content is King” on Microsoft’s main website.

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Five analytics challenges for Financial Services brands - and how to overcome them
January, 31 2023 Stuart Lane

How can financial service brands optimise analytics and insights?

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