The Pitfalls of Operating Without a Customer Data Platform (CDP)
July, 1 2024 Stuart Lane

In today’s hyper-competitive market, businesses need a deep understanding of their customers to maintain a competitive edge. A Customer Data...

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SEO Brighton April 2024 - Our Top Ten Takeaways
May, 3 2024 Stuart Lane

Appius attended SEO Brighton April 2024 last week and we bring you our key takeaways from the the world's biggest SEO event. Read on to check...

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Level Up Your Understanding of Accessibility
February, 2 2024 Phil Hazelton

For many years at Appius we’ve promoted the benefits of web accessibility to our clients. Whether it be a public service required by law to meet the...

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Do you need to Get More or Get Off?: Unleashing the Full Potential of Sitecore
January, 25 2024 Stuart Lane

In this fast-paced digital landscape, getting more from your chosen Experience Platform or Content Management System (CMS) is crucial to stay ahead...

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The Importance of Keeping Your Website CMS Version up to Date
January, 12 2024 Matt Maclean

In today's digital age, a website is often the first point of contact between a business and its audience. It serves as a virtual storefront, a...

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Why you should get a head-start on the 2024 post 3rd party cookie landscape
December, 15 2023 Harry Ingram

User data privacy is a minefield amidst the ever-changing digital landscape. General Data Protection Regulation’s (GDPR) introduction in 2018 forced...

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Our key takeaways from the Sitefinity Partner EMEA Round Table
November, 24 2023 Carrie Dyer

Appius were delighted to be invited by Progress Sitefinity to join the EMEA Sitefinity Partners Roundtable in Sofia, Bulgaria.

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Appius’ guide to the risks and rewards of AI in your digital strategy
October, 23 2023 Stuart Lane

Artificial intelligence (AI) is on everyone’s lips. It may not be a new concept - AI first came into existence in the 1950s - but it has exploded...

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Appius’ guide to unlocking premium digital results with reduced spend
September, 28 2023 Stuart Lane

Chief Marketing Officers (CMOs) have endured a difficult few years. The pandemic forced strategies and messaging frameworks to be ripped up. Digital...

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Single Customer View: a competitive advantage or a company drain?
September, 19 2023 Stuart Lane

The search for the best-in-class recipe to build consumer relationships never stops.

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Embedded Finance and Insurance : 5 Things You Need To Consider In Your Approach
August, 30 2023 Sarah Woolven

The current difficult economic climate is driving businesses from across all sectors to diversify their revenue streams. And whilst releasing new...

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Looker Studio: calling all marketers, digital heads and brand managers
July, 19 2023 Carrie Dyer

You may have heard back in October 2022, that Looker Studio has replaced the well-known Google Data Studio product.

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