Digital Marketing & Technology Insights

It’s a common problem for organisations who have invested in Sitecore that they have not been able to start to use the exciting personalisation features that come with the solution. Here at Appius we have spoken with plenty of them. Here's a simple 4 step process that will help you to develop your first Sitecore personalisation pilot, with tips on how to make sure it can be immediately implemented and measured.

The main goal of user experience (UX) is to improve the experience users will have while using your products or services. As a digital agency, here at Appius we are constantly trying to create a great user experience and help our clients achieve their goals. So through recent experience and observations, in this blog post we shed light on some of the common mistakes made in the implementation of UX strategies. 

Exciting news - Teachers Building Society has won the 2019 'What Mortgage' Best Lender Website Award.  Here at Appius, we are honoured to have played a key role as their long term partner in the design and development of their website and intermediary application portal.

Personalisation. Marketeers have always understood the importance of it when engaging with target users and existing customers.

Our reflections on the practicalities of working with large organisation in-house teams & group level suppliers, and how to best utilise supplementary relationships with smaller Digital agencies to help solve challenges quickly and cost effectively.