Digital Marketing & Technology Insights

Atlanta Group approached Appius with the request to initiate and execute a project to migrate the current Healthy Pets website – from the existing...

If you've recently been through a re-platforming exercise, or are considering one in 2025, it's almost guaranteed that at least one of the options...

Appius attended SEO Brighton October 2024 and we bring you our key takeaways from the world's biggest SEO event. Read on to check out the...

Opticon London 2024 introduced several exciting announcements from Optimizely, showing their commitment to giving businesses and marketers advanced...

Appius attended BigDataLDN 2024 two weeks ago and we bring you our key takeaways from the UK's biggest Data Community and data technology event. ...

The landscape of online search is undergoing a revolutionary transformation with the introduction of Google's Search Generative Experience (SGE)....

In today’s hyper-competitive market, businesses need a deep understanding of their customers to maintain a competitive edge. A Customer Data...

Appius attended SEO Brighton April 2024 last week and we bring you our key takeaways from the the world's biggest SEO event. Read on to check...

For many years at Appius we’ve promoted the benefits of web accessibility to our clients. Whether it be a public service required by law to meet the...

In this fast-paced digital landscape, getting more from your chosen Experience Platform or Content Management System (CMS) is crucial to stay ahead...

In today's digital age, a website is often the first point of contact between a business and its audience. It serves as a virtual storefront, a...

User data privacy is a minefield amidst the ever-changing digital landscape. General Data Protection Regulation’s (GDPR) introduction in 2018 forced...