Single Customer View: a competitive advantage or a company drain?
September, 19 2023
The search for the best-in-class recipe to build consumer relationships never stops.
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Embedded Finance and Insurance : 5 Things You Need To Consider In Your Approach
August, 30 2023
The current difficult economic climate is driving businesses from across all sectors to diversify their revenue streams. And whilst releasing new...
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Looker Studio: calling all marketers, digital heads and brand managers
July, 19 2023
You may have heard back in October 2022, that Looker Studio has replaced the well-known Google Data Studio product.
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Google Optimize is shutting down in September 2023: we review the alternatives
May, 26 2023
Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...
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Five analytics challenges for Financial Services brands - and how to overcome them
January, 31 2023
How can financial service brands optimise analytics and insights?
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Optimise Tag Management - It's time to use the 'push' not 'pull'!
August, 31 2021
What is tag management? Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case...
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