Digital Marketing & Technology Insights

Do you have the right martech stack? The possibilities for how to compile your martech (marketing technology) stack are close to infinite. What are...

Appius attended BigDataLDN 2024 two weeks ago and we bring you our key takeaways from the UK's biggest Data Community and data technology event. ...

In today’s hyper-competitive market, businesses need a deep understanding of their customers to maintain a competitive edge. A Customer Data...

The search for the best-in-class recipe to build consumer relationships never stops.

The current difficult economic climate is driving businesses from across all sectors to diversify their revenue streams. And whilst releasing new...

You may have heard back in October 2022, that Looker Studio has replaced the well-known Google Data Studio product.

Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...

How can financial service brands optimise analytics and insights?

Gone are the days of simply hooking Google Analytics to your website or ecommerce shop. Equally no longer may you infer consent from the users...

What is tag management? Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case...