BigData LDN (London) September 2024 - Our Top Ten Takeaways
October, 1 2024 Harry Ingram

Appius attended BigDataLDN 2024 two weeks ago and we bring you our key takeaways from the UK's biggest Data Community and data technology event. ...

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The Pitfalls of Operating Without a Customer Data Platform (CDP)
July, 1 2024 Stuart Lane

In today’s hyper-competitive market, businesses need a deep understanding of their customers to maintain a competitive edge. A Customer Data...

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Single Customer View: a competitive advantage or a company drain?
September, 19 2023 Stuart Lane

The search for the best-in-class recipe to build consumer relationships never stops.

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Embedded Finance and Insurance : 5 Things You Need To Consider In Your Approach
August, 30 2023 Sarah Woolven

The current difficult economic climate is driving businesses from across all sectors to diversify their revenue streams. And whilst releasing new...

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Looker Studio: calling all marketers, digital heads and brand managers
July, 19 2023 Carrie Dyer

You may have heard back in October 2022, that Looker Studio has replaced the well-known Google Data Studio product.

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Google Optimize is shutting down in September 2023: we review the alternatives
May, 26 2023 Toby Adams

Once regarded as a luxury, websites are a staple of the business landscape. The pandemic’s forced closure of brick-and-mortar shops reinforced the...

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Five analytics challenges for Financial Services brands - and how to overcome them
January, 31 2023 Stuart Lane

How can financial service brands optimise analytics and insights?

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Cookie consent - maximise analytics retention and compliance
January, 19 2022 Harry Ingram

Gone are the days of simply hooking Google Analytics to your website or ecommerce shop. Equally no longer may you infer consent from the users...

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Optimise Tag Management - It's time to use the 'push' not 'pull'!
August, 31 2021 Harry Ingram

What is tag management? Tag management, one of the darker arts of digital marketing, it tends to sit in the marketing camp but there is a strong case...

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